Young-Bean Song is the Principal and Founder of AnalyticsDNA, a Seattle based strategy and analytics consultancy. His digital marketing career began in 1998 and spanned agency, technology, and publisher sides of the industry at Aquantive (acquired by Microsoft in 2007). As the VP of Analytics at Atlas, he played a major role in product development, marketing, sales and corporate strategy. Young-Bean pioneered the industry’s first conversion tracking technology, behavior-based media planning and targeting, ROI attribution methodologies (a.k.a. Engagement Mapping), and traditional media metrics for online. Young-Bean founded the Atlas Institute which published over 50 research studies on ad effectiveness and measurement and continues to presents at major industry events.
Young-Bean Song is a graduate of the University of Michigan, and worked as a management consultant at ZS Associates.