John Chandler


John Chandler has worked at the forefront of marketing and data analysis since 1999. He has worked with Fortune 100 advertisers and scores of agencies, measuring the effectiveness of advertising and improving performance. At Data Insights, John has worked with prominent companies such as eBay, LinkedIn, General Mills, Microsoft, the Sierra Club, Kraft, and a host of smaller clients. John regularly lectures to business school students at the undergraduate, MBA and Ph.D. level. As of 2015 John has joined the faculty at the University of Montana School of Business Administration as a Clinical Professor of Marketing, teaching classes in advanced marketing analytics and data science. John is the Chief Data Scientist at Clarivoy, working with them since 2014, helping develop television attribution products at the cutting edge of research. Finally, John is one of the founders and Chief Data Scientist for Ars Quanta, a Seattle-based data science consultancy. 

Prior to all of these current jobs, John was Research Director at Microsoft Advertising and, before that, Principal Analyst at aQuantive, which was acquired by Microsoft in 2007 for $6.2B (and then later written off for a lot of that value). While at Atlas and Microsoft, John was a principal researcher on “Engagement Mapping”, a new industry reporting standard allows conversion attribution credit across the digital sales funnel. He was the inventor of the GRP & Reach Forecaster and co-inventor of Optimization Advisor, the Microsoft Optimization tool. He has authored numerous Digital Marketing Insights which can be found in the Microsoft Advertising research library:

John received a Ph.D. in Statistics in 2010 from the University of Montana with a focus on applying the tools of statistical learning to the challenges of large online datasets. He received his M.S. in Mathematics from the University of Washington focusing on Optimization Theory and a B.A. from Middlebury College focusing on Mathematics and Ultimate Frisbee.